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Bridging the skills gap by empowering people.

View our courses

Date:  30th July 024
Time: 9:00AM - 4:30PM (UK)
Location: Birmingham, B6
Cost: £329+VAT per person (members) / £495+VAT per person (non members) - includes lunch and refreshments

Effective Negotiation Skills

If you work in sales then the development of negotiation skills and strategies will be a non-negotiable. It’s vital that you approach every negotiation having prepared and with a clear idea of what a win-win outcome looks like. Such skills will be key if you’re going to agree commercial terms or pricing with new and existing customers.

Led by experienced sales professionals, this full day face-to-face workshop will give you the understanding needed to refine your negotiations. We’ll introduce you to a number of proven techniques, together with useful skills and strategies to unlock your sales potential.

We’ll be covering topics, such as:

  • The key benefits of negotiation
  • Using assertiveness in negotiation
  • The difference between price and value
  • Voice & body language techniques for negotiation success
  • The correct way to offer discounts

It’s all too common for sales opportunities to be missed or minimised as a result of giving way to customer objections and requests. Of course that’s not to say that customer satisfaction shouldn’t be your number one aim. However, you should know how to overcome inevitable sales process challenges.

In attending this workshop you’ll stand to benefit from actionable learnings and insights. You’ll gain confidence and leave with working strategies to use in your business. This will transform your chances of affirmative win-win outcomes.

Quote marks

Martyn's delivery was very helpful. He made the theory easy to understand and apply.

Area Sales Manager - Fortess, July 2022

Please use the booking form below, alternatively get in touch by emailing eventsandtraining@automate-uk.com or contacting the Events & Training team on 020 8773 5523

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An invoice will be generated on receipt of your booking. Please note that you can pay via credit card using the pay now link at the bottom of the invoice