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Bridging the skills gap by empowering people.

View our courses

Date: 4th July 2024
Time: 9:30AM - 12:30PM (UK)
Location: Online
Cost: £99 +VAT per person (members) / £195 +VAT per person (non members)

Introduction to SEO

The Introduction to SEO course is designed to provide participants with a comprehensive understanding of Search Engine Optimisation (SEO) and its crucial role in digital marketing strategies. Through a combination of theoretical knowledge and practical exercises this course highlights the skills and techniques necessary to improve website visibility and drive organic traffic from search engines.

In this course you’ll explore the fundamentals of SEO, including the principles behind search engines, how they operate, and the key factors that influence search engine rankings. You’ll learn about the importance of keyword research and how to optimise web content effectively to target specific keywords and attract relevant audiences.

The course will delve into on-page optimisation techniques such as optimising page titles, meta descriptions, headings, and images, as well as creating SEO-friendly URLs and improving website navigation. Participants will gain insights into off-page optimization strategies, including link building, social media signals, and online reputation management.

The course also covers the significance of mobile optimisation, site speed, and user experience in SEO. You’ll explore the concept of technical SEO, including website crawling, indexing, XML sitemaps, and robots.txt files. Plus you’ll learn how to track and measure SEO performance with analytics tools, interpret key metrics, and make data-driven decisions to enhance SEO strategies.

Please use the booking form below, alternatively get in touch by emailing eventsandtraining@automate-uk.com or contacting the Events & Training team on 020 8773 5523

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An invoice will be generated on receipt of your booking. Please note that you can pay via credit card using the pay now link at the bottom of the invoice