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Bridging the skills gap by empowering people.

View our courses

Date: 18th September 2024
Time: 9:30AM - 1:30PM (UK)
Location: Online
Cost: £125 +VAT Members / £255 +VAT Non Members

Mastering Email Marketing and Marketing Automation

Marketing Automation has transformed the way businesses engage with their customers and streamline their marketing efforts. This comprehensive course provides a deep understanding of the concepts, tools, and strategies involved in the use of marketing automation to enhance customer targeting, lead generation, and campaign management.

Through a combination of theoretical knowledge and practical exercises, you’ll learn how to harness the power of marketing automation for the creation of personalised, targeted and result-driven marketing campaigns.

The course will cover various automation platforms, including industry-leading software and tools. You’ll discover how to optimize their usage for maximum efficiency.

Key Topics Covered:

  1. Introduction to Marketing Automation: Understand the fundamentals, benefits, and potential applications of marketing automation in modern businesses
  2. Building Customer Segments: Learn how to segment your target audience based on demographics, behaviours, and preferences to deliver highly relevant marketing messages
  3. Lead Nurturing and Scoring: Explore techniques to nurture leads through automated workflows, and develop lead scoring systems to prioritise and qualify prospects
  4. Email Marketing Automation: Discover strategies for automating email campaigns, creating personalised content, and optimising email deliverability and open rates
  5. Social Media Automation: Learn how to automate social media activities, schedule posts, monitor engagement, and analyse performance
  6. Landing Page and Form Automation: Understand the importance of landing pages and forms in capturing leads, and explore automation techniques for their creation, testing, and optimisation
  7. Customer Relationship Management (CRM) Integration: Discover how to integrate marketing automation platforms with CRM systems to enhance lead management, sales alignment, and customer lifecycle tracking
  8. Analytics and Reporting: Gain insights into the key metrics and performance indicators to track/measure campaign effectiveness, and make data-driven decisions
  9. Marketing Automation Strategy: Develop a comprehensive marketing automation strategy aligned with your business goals and objectives
  10. Best Practices and Case Studies: Learn from real-world examples and best practices from successful marketing automation campaigns across various industries

By the end of this course you’ll have the skills and knowledge to design, implement, and optimise marketing automation strategies that boost your marketing efforts, drive customer engagement, and ultimately increase your business's revenue and growth.

Please use the booking form below, alternatively get in touch - eventsandtraining@automate-uk.com or phone 020 8773 5523

Please use the booking form below, alternatively get in touch by emailing eventsandtraining@automate-uk.com or contacting the Events & Training team on 020 8773 5523

Book your place(s) below

Your first name and surname
Your email address

An invoice will be generated on receipt of your booking. Please note that you can pay via credit card using the pay now link at the bottom of the invoice