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Bridging the skills gap by empowering people.

View our courses

Date: 25th June 2024Time: 9:00AM - 16:30PM (UK)
Birmingham B6
Cost: £329+VAT per person (members) / £495+VAT per person (non members) - includes lunch and refreshments

The Fundamentals of Selling

If you want to achieve your sales potential then you need to understand the Fundamentals of Selling. The creation and use of bespoke strategies is also likely to make a difference as you look to optimise your sales process.

This one-day Fundamentals of Selling workshop will give you a boost with tried and tested sales techniques. Including practical exercises to hone your listening skills, it will also enhance your ability to question and deliver a client-focused sales pitch.

Here’s the Course Overview:

  • Planning & preparation
  • How to stay resilient: the importance of self-development and a positive mindset
  • Understanding conversion rates
  • What makes an effective salesperson - using confident vocabulary
  • Administration and E-mail etiquette, getting responses to enquiries, quotes & proposals
  • An overview of social selling
  • Managing gatekeeper expectations
  • Building the trust of decision makers
  • Creating compelling conversation starters
  • Developing active listening skills
  • Winning questioning techniques: open, probing, power, closed, decision making
  • Communicating value through features and benefits
  • Closing skills, including closing on next action
  • Understanding and overcoming objections
  • Effective follow up - how to ensure productive advancements and minimise radio silence

You will be encouraged to join in discussions and explore a variety of practical techniques. By the end of the course, you will have highly relevant reference material and tips to that can be implemented with ease.

Please use the booking form below, alternatively get in touch by emailing eventsandtraining@automate-uk.com or contacting the Events & Training team on 020 8773 5523

Book your place(s) below

Your first name and surname
Your email address

An invoice will be generated on receipt of your booking. Please note that you can pay via credit card using the pay now link at the bottom of the invoice