Date: 23 April 2026
Location: Morgan Motor Company, Pickersleigh Road, Worcestershire, WR14 2LL
Timings: 09:30- 13:00 (UK)

Cost to members: £ FREE Individual tickets or a pair of tickets available. Due to limited places available we ask that you book a maximum of 2 places per member company.

Places are limited and offered on a first come first served basis. Early booking is advisable.

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Morgan Motor Company Factory Tour

Located at the historic site of Morgan Motor Company in Malvern, Morgan Experience provides you with an exclusive insight into the craftsmanship, heritage, and thrill of Morgan.

Explore the fascinating world of Morgan, where rare craft skills blend seamlessly with the latest modern technology to create each handcrafted sports car. On this guided tour, you’ll step inside the historic workshops and witness first-hand the unique processes that go into building a Morgan, from the shaping of the ash wood frame to the final hand-finished details.

The Morgan Motor Company welcomes over 30,000 visitors from around the world to tour the factory each year. Each one of those visitors gets within metres of the vehicles being crafted, as they walk the production line. The experience of a Morgan factory tour is unparalleled within the automotive industry, with visitors being able to immerse themselves in the production process.

Agenda for the day

09:30 - Registration and Welcome 

10:00 - An introduction and Factory Tour

12:00 - Refreshments and Networking

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Should you have any queries please get in touch by email - jacqui.ferreira@automate-uk.com or telephone the Events Team on 020 8773 5514.